CASE STUDY -
Discovery Parks
A sleek user experience awarded Kentico Site of the Year
PLATFORM
WEBSITE/PORTAL
INDUSTRY
ENTERTAINMENT & HOSPITALITY
The Challenge
Top Parks was a well-known and established brand that Discovery Parks wanted to progress forward and more closely align with their new rewards package – G’DAY Rewards. As part of this rebrand, they required an enhanced website with an improved user experience to overcome a number of shortcomings in the customer journey. With this in mind, Discovery Parks needed the project to meet the following objectives:
- A more modern user interface that showcased their new ‘G’DAY Parks’ brand transition
- An optimised user experience to enable customers to easily find suitable accommodation
- The ability for users to easily complete each booking with minimal steps
- An improved mobile experience to cater for the increase in bookings made on phone and tablet.
Discovery Parks approached Kiandra’s User Experience Team to tackle the project after having successfully worked with them on their G’DAY Rewards site re-design and development.
The Solution
Kiandra’s User Experience Team focused on delivering a cleaner look and feel with more white space in order to remove distraction. This allowed the park imagery to really draw the customers in, whilst the subtle hints of colour throughout highlighted key details like price points and calls to action.Kiandra collaborated with the Discovery Parks team throughout the entire user experience design process, working through numerous rounds of presentations and adjustments until the final product achieved the project’s initial objectives:
- The checkout process was simplified down to remove annoying and confusing steps
- Key details were called out clearly for users to identify when required without the need to go hunting for them
- The mobile experience was given an optimum treatment to cater for the additional growth of mobile visitors.
From here, Kiandra worked with a third-party developer to build the final production site.
The Outcome
The revitalised site now offers a sleek end-to-end user experience that enhances the way users can search, compare and book accommodation.
The simplified checkout process – with integrations for reward members to checkout faster – assisted in optimising the user flow and making the booking of a family holiday a quick and seamless transaction.
In April 2021, Kiandra’s work on the project helped G’DAY Parks and its development partner win the Kentico Site of the Year award in the entertainment and hospitality category.
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