Kiandra’s User Experience Team focused on delivering a cleaner look and feel with more white space in order to remove distraction. This allowed the park imagery to really draw the customers in, whilst the subtle hints of colour throughout highlighted key details like price points and calls to action.
Kiandra collaborated with the Discovery Parks team throughout the entire user experience design process, working through numerous rounds of presentations and adjustments until the final product achieved the project’s initial objectives:
- The checkout process was simplified down to remove annoying and confusing steps
- Key details were called out clearly for users to identify when required without the need to go hunting for them
- The mobile experience was given an optimum treatment to cater for the additional growth of mobile visitors.
From here, Kiandra worked with a third-party developer to build the final production site.