CASE STUDY -
ME Bank
An award-winning solution for one of Australia's leading online banks
PLATFORM
WEBSITE/PORTAL
INDUSTRY
FINANCIAL SERVICES
The Challenge
As a digital bank with no physical branches, ME relies on its website to be a one-stop shop. However, ME’s subpar mobile browsing experience prevented ME from acquiring and servicing its customers and didn’t support its digital brand. Our four broad goals for ME were to:
- Create a website that works on all devices and browsers so both existing and prospective customers have a great user experience
- Create a website where customers can easily self-serve and find the information they are looking for
- Future-proof the website by choosing a platform that caters to personalisation
- Make content editing easier, without having to rely on the skills of a developer.
The incumbent CMS was severely constraining ME’s agility and lacked the key functionality and features that were required. In response, ME established a working group and considered three alternate CMS platforms. Results from the evaluation process highlighted that Kentico was the logical choice for ME.
The Solution
Kiandra worked closely with ME to deliver a fully responsive digital experience — in line with the bank’s technologically savvy reputation. Using a collaborative and iterative approach, Kiandra was able to deliver high-value, working software, quickly and effectively with less risk.
Kiandra collaborated with key stakeholders to identify the range of features required. The majority of the features identified as mandatory for the ME Bank website were available out of the box, as part of the core Kentico CMS offering.
They include:
- A new solution that schedules and updates ME’s rates automatically, supplanting the previous manual process
- An enhanced version default Kentico search capability that adds autocomplete, faceted search, featured results and search spelling corrections
- The capability to surface content in feeds to present interesting and related content to customers.
The Outcome
Since the launch of the new site, the search function has experienced an uptick of 147% with visitors staying longer on the site and visiting more pages.
- Number of visitors across all devices has remained consistent pre- and post-launch, which is a strong result considering the bank’s post-launch period included the usual lull during Christmas and New Year
- There has been improved engagement among both desktop and mobile users, with page sessions and session durations increasing by approximately 1.25% for desktop users and 4.60% for mobile users
- There has been an average increase of 7.16% across overall product applications
- Since going live with the new website calculator usage has increased by 358%.
In March 2018, the new ME site was named the Kentico Financial Services Site of the Year — an international award that seeks out the best Kentico implementations which are then voted for by the public.
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