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Project New Dawn

A few months back I was lucky enough to sit through an incredibly inspiring presentation from Bill Strickland, President and CEO of the non-profit Manchester Bidwell Corporation at an event called In the Room (Cameron has shared his thoughts on the session here if you’re interested in more).

One of the things Bill said was that “people are brought into this world as assets – not liabilities,” and this notion has stuck with me since.

I believe that Bill is right – people are assets, and sometimes they just need a helping hand to achieve their full potential.

We have started working with an organisation called Project New Dawn (PND) which is a perfect example of this ethos.

PND is all about helping the homeless to re-engage with mainstream society. PND provides the homeless with ongoing employment and housing opportunities, creating a solid pathway for the future to allow these people to stand on their own two feet again.

PND’s approach is centred on a hand-up, rather than a hand-out, because a hand-up is a step towards a long term solution, not just a short term fix. This enables participants to move forward with greater self-esteem and a renewed sense of purpose, maintaining a path of self-sufficiency so that they can turn their lives around.

PND’s work is truly commendable. Since 2007, it has helped over 45 homeless participants to experience positive life changes. When you hear about some of their stories – their journeys from destitute places devoid of hope, to regaining self-esteem and breaking out of their circumstances it’s simply inspiring.

Kiandra is proud to be a friend of PND and in a few weeks I’ll be sitting on the judging panel of a marketing competition PND are running in conjunction with Monash Uni. This competition will see third year Marketing-Pysch and Management-Psych students present a marketing strategy they have devised to promote and raise awareness of PND. I for one can’t wait to see what these students come up with for this amazing organisation.

For information about how you, or your organisation can help, and be involved with PND please visit the website here.