A custom software application is usually developed by a third-party through a contract or developed in-house. It’s rarely packaged for reselling and is mostly designed for one organisation’s use alone.
According to Business News Daily, customised software can be expensive, but the cost is generally offset by increased efficiency. To ensure this companies must have a good understanding of what they want from the software and how they want the product to work.
As for picking a company that will create your required software, it’s essential that the decision is based on what the company can do rather than how much they cost. A company not equipped with the right knowledge or tools could take longer in the development process, which can result in high costs and loss of project scope.