The growth of mobile commerce has been huge in recent years and many online retailers have been left wondering how they can best maximise on the new trend. Smartphones and tablets make for easy internet shopping, but these devices call for a good mobile version of your website.
According to Ecommerce Bytes, last year’s mobile holiday spending resulted in $18.6 billion of consumer spending. That’s a market definitely worth tapping into.
There are two common approaches when designing mobile friendly websites, the first being a completely separate site. This can be complicated and costly. It also calls for good management skills of the two individual sites.
The second option is to use responsive design, where you simply change the CSS rules to adapt the format and layout of a page depending on the browser window. Responsive design is a great alternative, but is still very new in the world of shopping carts and e-commerce sites.
For e-commerce sites leaning towards responsive design, the shopping cart must be fluid, flexible and adaptable. This means that, depending on the size of a device’s screen, CSS rules will ensure the optimal display of the online store.
One downfall with responsive design is that it can be slower than an individually designed mobile site and, according to the Web Performance Today blog, 57% of users will leave a site if they experience delays of three seconds or more. Your shopping cart webpage must be lightning fast and, if possible, offer the same features a desktop shopping cart would include.