Crestview Strategy needed a way to build and manage their grassroots campaigns to voice opinion to the right level of government representation. Traditional methods for voicing opinion including print, radio and television are becoming less effective and are on the verge of being ignored by an ever-increasing technology-savvy public. As such, a more modern and relevant approach was required.
The Crestview team understood the best way to connect with people was to supplement their existing approach with a multi-channel digital presence.
Crestview quickly realized there was no product available to meet their needs, and approached Kiandra to help build a tailored, comprehensive digital campaign management platform.